Privacy policy

• Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
• We will collect and use personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
• We will only retain personal information as long as necessary for the fulfillment of those purposes.
• We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
• Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
• We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
• We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

What we collect

Information you give us. When you ask what your home is worth or contact us through this site, we collect what you enter: the property address, and — when you provide them — your name, email address, phone number, and what you tell us about your plans and timing.

We may record the property address when you submit it, whether or not you go on to give us your contact details. Where you give us a property address, we may use it to send you information about selling that property by post.

If you provide a phone number and send a form, Alessi Realty Group may call or text you about that request, including by automated means. Consent is not a condition of any purchase. Message and data rates may apply; reply STOP to opt out of texts.

Address suggestions. When you type a property address into this site, what you type is sent to Smarty — an address data company — as you type it, so that it can suggest matching addresses. Smarty receives the partial address and your IP address. To make sure we have a real, complete address, you submit a property address by choosing one of these suggestions; an address that does not match one cannot be submitted. When you choose a suggestion and submit the form, we keep that address as part of your request. We do not keep the other suggestions you were shown, Smarty’s own identifier for the place, or the rest of what Smarty returns.

Recent sales near your home. After you enter your home’s address in the home-value form, our server sends that address to Google’s geocoding service to find where it is, and uses the result to show recent closed sales nearby from the MLS. We do not keep the location Google returns. The small map is an image your browser loads from Google: Google receives the locations marked on it — your home and the nearby sales — along with your IP address and information about your browser and device.

Information collected automatically. When you arrive from an advertisement or a link, we record how you got here: the page you landed on, the site that referred you, and any campaign tags in the link — including the identifier Google or Facebook adds to a link when someone clicks one of their ads. If you come back later by clicking an ad, we record that click and when it happened as well. This is kept in your browser and sent to us when you submit a form. We also use Google Analytics to measure how the site is used, as described under “Tracking across other websites” below.

Information used to keep the site working. To stop automated abuse of our forms, we count submissions per internet connection. Our application stores a pseudonymous identifier for this rather than storing your IP address in its lead database.

Who else sees it

We use a small number of companies to run this site and handle enquiries. They receive only what they need, and only to do work for us:

• our website host, which runs the site and stores its data;
• Follow Up Boss, our customer relationship system, which holds enquiries so our agents can respond;
• mapping and address services, which help an address you type resolve to a real property;
• a printing and mailing service, where we send something by post;
• an analytics service, which reports how the site is used;
• an advertising service, which we tell when a click on one of our ads leads to an enquiry;
• a video service, which hosts the videos embedded on our pages.

We do not sell personal information, and we do not share it with third parties for their own advertising. We may disclose information where the law requires it.

Tracking across other websites

Listing pages show the property on a map supplied by Google. Displaying it means your browser contacts Google directly and provides the property’s coordinates, your IP address, information about your browser and device, and ordinarily this site’s address — though not the particular page you are reading. The map loads on its own; you do not have to click anything for that to happen. Google may collect this activity across sites that use its services.

What Google does with what it receives is governed by Google's Privacy Policy and the Google Maps Platform Terms of Service.

Embedded YouTube videos may cause Google to receive information such as your IP address, the page you are visiting, and your interaction with the video. Google may collect activity across sites that use its services. We use YouTube's privacy-enhanced mode, which Google says prevents these video views from being used to personalize your YouTube experience or advertising outside our site.

The embedded player loads as you scroll near a video, before you choose to play anything.

Google Analytics. We use Google Analytics to understand how this site is used: which pages are viewed, how visitors arrive, and whether a form was sent. It sets cookies on this site so that it can recognise a returning browser, and your browser sends Google your IP address, information about your browser and device, the pages you view here, and the page that referred you. Google uses the IP address to estimate your approximate location. Google may collect this activity across sites that use its services.

We also tell Google Analytics when something happens on the site — that someone opened the home-value form and which button or box they used, reached each of its steps, asked what a home is worth, was shown recent sales nearby, answered when they hope to sell, sent the contact form, requested a tour or a call, clicked a telephone or email link (and where on the page it was), opened a listing, or applied search filters. When you arrived by clicking one of our ads, these events also carry the short label that ad puts in its link, so we can tell which ad you came from. We do not add the identifier Google or Facebook puts in an ad’s link to these events; Google Analytics does, however, record the full address of each page you view, and the page you land on from an ad includes that identifier. The home-value form’s events, and the event recording that a form was sent, carry the random reference number we give your enquiry, so that we can match what happened on the site to the enquiry it became. We do not send Google Analytics your name, email address, phone number, a property address you type in, or what you type into the home search. Google does see which listings are viewed, since a listing page’s title is the listing’s address. We have turned off Google’s advertising features for this site, including Google signals.

Google explains how Google uses information from sites or apps that use its services. You can turn Google Analytics off for this site in this browser below. Google also offers a browser add-on that stops Google Analytics on every site.

Google Ads. If you reach this site by clicking one of our ads on Google and then send us an enquiry, we may tell Google Ads that the click led to an enquiry, so that we can see which ads work. Our server sends Google the identifier Google added to the link when you clicked, the time of your enquiry, and a reference number for it — not your name, email address, phone number, or anything you typed. No advertising cookie is used for this, and turning off Google Analytics above does not change it.

Meta ads. If you reach this site through an advertisement on Facebook or Instagram and then submit a home address, complete a seller enquiry, request a call or request a tour, our server may tell Meta which of those actions followed the advertisement. We send the advertising-click identifier Meta put in the link, the action and time, the page on which it happened, a one-way event identifier used to prevent duplicates, and the IP address and browser information that accompanied the request. We do not send Meta your name, email address, phone number, a property address, ZIP code, price, timeline or other form answers. We do not load the Meta Pixel, set Meta advertising cookies, report ordinary page views or create visitor audiences. The IP address and browser information are held only in a separate delivery queue, erased when Meta accepts or finally refuses the event, and otherwise erased after seven days; they are not added to the information sent to Follow Up Boss.

Reviewing and changing your information

You may ask to review or correct the information we hold about you by emailing connect@alessirealty.com.

Sale of your information

We do not sell personal information. You may direct us not to sell the information we hold about you by emailing connect@alessirealty.com.

Changes to this policy

If we make a material change to this policy, we will post the updated policy on this page and change the effective date below.

Effective October 6, 2026.